Lead content strategy and production—create and edit articles, white papers, blogs, case studies, email campaigns, presentations, and web copy. Measure and optimize performance using analytics, manage content calendar and brand voice, collaborate with sales, product, engineering and design, and drive innovative content formats and distribution.
Position: Content Marketing Manager
Experience: 5+ years
Location: Whitefield, Bengaluru
Employment Mode: Fully work from office (5 days a week)
We are looking for a highly motivated and experienced content marketing manager to join our marketing team. If you love storytelling, have a track record of delivery content that inspires, communicate effectively, love attention to detail and are looking to be part of an exciting journey – this is an ideal fit for you! As part of a growing marketing organization, you will have the opportunity to shape our narrative, grow the company and evangelize our message across the globe. We are a company filled with people passionate about our products and services with a single-minded focus on making our customers more successful.
- Create well written, well-informed, interesting content to drive customer engagement and traffic. Content will include high-quality articles, white papers, solution notes, blogs, email marketing messages, case studies, presentation content, reports, infographics, web copy and more.
- Continuously measure and improve content performance; create reports leveraging Google Analytics, Zoho and social media analytics tools.
- Drive social media postings and management of social media accounts.
- Conceptualize projects with technical and business teams to drive content creation, edit content produced by the team, and oversee development and copy-editing before publishing.
- Build and maintain content calendar and written guidelines.
- Stay up to date with the latest industry trends and customer challenges to build a more effective content and content calendar.
- Collaborate with sales to develop strategies and material to support the sales cycle.
- Work with stakeholders to create effective communications strategies that articulate the core benefits of all our offerings.
- Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message.
- Push the business to adopt innovative content creation practices through testing of new content formats and distribution channels, including championing the increased use of visual or graphical elements.
- Be the steward of the company’s brand and voice, style guidelines, brand consistency, and provide education and guidance to all stakeholders.
Requirements
- Bachelor’s or Master’s in marketing, communications, journalism or related discipline.
- 5+ years of content marketing or marketing experience.
- Experience in the technology and technical services industry is required.
- Strong written and verbal communication and English language skills.
- Ability to organize, develop, maintain and drive adoption of structured processes.
- Track record of consistent performance and delivery in a deadline-oriented environment.
- Demonstrated ability to work productively and collaborate with all stakeholders.
- Ability to analyze, synthesize and present content effectively.
- Experience working directly with sales, marketing, demand generation, product and engineering teams.
- Strong knowledge of content marketing strategy and channels.
- Experience and willingness to work across multiple time-zones and countries is essential.
- Self-starter, deal-oriented, process driven, highly motivated individual.
Benefits
- Group Health Insurance (GHI): Employees would be enrolled in our existing health insurance scheme, covers 5 Lakh.
- Training and development programs
- On-Site Opportunities
- Performance Bonus
- Joining Bonus
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